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In The Know
Browse feature articles from our curated client newsletter, In The Know, spanning a breadth of media topics and perspectives.
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Exploring the World of In-Game Advertising
As gaming reaches new heights, in-game environments are becoming advertising real estate. We look at the main challenges and opportunities for marketers.
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What's Trending on YouTube?
YouTube's latest Culture & Trends report points to a creator-led, multiformat, meme-driven, AI-curious era. Here are the trends that caught our attention.
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Highlights From Hootsuite's 2024 Social Trend Report
Three shifts to plan around: AI redefining authenticity, brands doubling down on their platform champions, and entertainment as the key to unlocking ROI.
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The Evolution of Connected TV
Connected TV is closing the gap with linear, fueled by ad-supported tiers from Netflix, Amazon, and LinkedIn. We have officially entered the CTV era.
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The Retail Media Revolution
Retail media networks have become the third-largest digital channel globally. Here are the top emerging trends reshaping the advertising landscape.
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A Q&A With Dan on Google's Cookieless 180° Turn
After years of preparing for a cookieless world, Google made a last-minute U-turn. Our Ad Ops Manager Dan Gionet explains the move and what comes next.
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The Impact of AI on Search Engine Marketing
AI-powered search is shifting user expectations from keyword matching to contextual, intent-driven answers, with major implications for both organic and paid search.
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